Dr. Lara Macaron is the founder of “Visions” for business consultancy. She is currently a Business Consultant, Trainer, Researcher, and an Associate Professor of Finance at several universities in Lebanon. She’s passionate about empowering youths and women living in rural areas through entrepreneurship programs in addition to supporting SMEs to grow and scale through building a business strategy, improving their financial management, and accessing new international market. Her research is focused on case studies and needs assessment to showcase the real market needs. Her experience includes working at top-notch Lebanese banks for 15 years.