Ziad Ballouz is a business professional with over 10 years of experience in marketing, brand management, and key account development, with strong exposure to the FMCG and F&B sectors across Saudi Arabia and the Middle East. He is also the Founder of True Adventure Group, a renowned company striving to lead Lebanon’s tourism industry through innovative initiatives and forward-thinking solutions. He holds a Master’s degree in Logistics & Supply Chain Management from Heriot-Watt University.