We’re builders of brands, products, and ideas that come to life. What began with Azalia World, our natural skincare line, evolved into a mission to help others launch their own beauty brands. As Azalia grew, we founded Meta Formula Lab—a private label facility that develops and produces cosmetics for clients in Lebanon and beyond. From formulation and packaging to branding and launch support, we craft every brand with care, purpose, and a commitment to quality and innovation.