Job Purpose - Develop, implement, and oversee strategic and tactical marketing programs that drive brand growth, market penetration, and sales performance in alignment with business objectives. - Ensure effective brand positioning, budget optimization, and seamless coordination with brand principals to achieve both quantitative and qualitative targets. - Perform duties in accordance with Malia Group policies and procedures.

Education And Experience Education Bachelor Degree in Business Administration, Marketing or Management. MBA is a plus Experience Minimum 8 years of experience in Marketing of FMCG or Tobacco sectors

Duties And Responsibilities Marketing Strategy & Execution - Develop the annual business plan and brand growth strategies for the Tobacco business unit - Develop and implement a comprehensive marketing calendar aligned with both global and local brand strategies - Customize global marketing strategies to suit local consumer behavior and market dynamics - Lead and oversee multi-channel marketing campaigns, ensuring strict adherence to brand guidelines - Establish and maintain strong collaboration with key stakeholders to streamline communication with principals - Strategically plan and execute brand activations, events, and sponsorship initiatives Forecast & Demand Planning - Develop advanced demand forecasting models considering market demand, sales trends, and principal directives - Ensure forecasts align seamlessly with the brand’s long-term strategic vision - Optimize inventory levels to mitigate risks of stock excess or shortages - Monitor monthly and annual brand performance against forecasts, providing strategic recommendations for optimization Budget, Expenses & ROI Management - Oversee and optimize the marketing and trade budget, ensuring maximum ROI while securing additional funding when necessary - Continuously track and assess ROI for all marketing and trade initiatives, leveraging insights for future strategic improvements - Maintain stringent financial oversight by monitoring expenditures and ensuring approval processes are adhered to - Ensure timely submission of Debit Notes and proper documentation of all expenses Pricing & Profitability - Develop and manage competitive pricing structures that align with overarching financial goals; Optimize Gross and Net Margins to enhance brand profitability while maintaining market competitiveness - Conduct comprehensive pricing analyses, considering competitive benchmarks and sales performance - Ensure alignment of pricing strategies with field teams and critical stakeholders Supply Chain & Inventory Management - Collaborate proactively with the supply chain team to ensure product availability and optimal stock distribution - Set and manage monthly orders while aligning them with annual sales targets - Ensure timely and accurate order placements based on demand forecasts and market needs - Oversee stock distribution to maximize efficiency across different markets and channels Performance Tracking & Data Analysis - Conduct ongoing monitoring and analysis of sales performance, market share trends, and competitor activities - Evaluate brand penetration and visibility, ensuring alignment with market positioning strategies - Lead performance reviews and generate actionable insights to support strategic decision-making - Interpret third-party market data to enhance business intelligence and planning - Prepare and deliver in-depth business review reports for principal meetings, offering data-driven recommendations POSM & Trade Marketing Management - Ensure the availability, strategic distribution, and effective utilization of Point of Sale Materials (POSM) - Manage agency coordination for the seamless production and timely delivery of promotional materials - Partner closely with trade marketing teams to enhance in-store visibility and customer engagement On HR - Contribute proactively with the Talent Acquisition Team in filling vacancies timely. Design/update related JD and on-boarding programs and ensure their proper understanding & implementation. Ensure an optimized structure in line with business priorities and performance - Provide direct reports with needed resources/tools and guidance to fulfil their role properly and set their training needs and development plan in coordination with L&DM. Celebrate achievements, highlight people with potential to offer them perspective for growth - Set direct reports annual Business Goals and required competencies and conduct quarterly feedback sessions to appraise their performance. Monitor continuously direct report productivity and take corrective actions in due time. - - Issue misconducts and enroll under-performers in related program Promote the Group's culture, encourage loyalty, trust, a healthy working environment and teamwork. Personalize the motivational approach, empower and inspire the team to reach greatness

Will Be Discuss