Farid has over 30 years of experience in the Energy and Environment, HORECA and Retail industry in the Middle East and Africa where he generated more than 75 million GBP in revenue in sales of water filters in addition to establishing Doulton as a household name in the water filtration industry across MENA. Has established over 10 franchises in the retail and F&B segment.

Farid is Schroeder Projekt Electromechanics Executive Board Member in the UAE. He established a solid presence in the Solar and Clean energy industry in Lebanon through creating Fairey Renewable Energy Solution and being executive board member of South Energy.